On x Equinox: “The Pursuit of Performance
On
On
Luxury Fitness for Every Move
"On and Equinox unite to create a dynamic fitness experience that celebrates luxury, performance, and wellness. This collaboration is designed to enhance both the fitness journey and the luxury lifestyle, blending cutting-edge footwear with elite workout environments."
On x Equinox: The Pursuit of Performance
- Hero image of a high-performance Equinox gym with a stylish gym-goer running on
a treadmill in a sleek, modern studio. - On sneakers should be featured prominently as the gym-goer’s footwear during the
workout. - The studio should have warm lighting, with m
The Moodboard / Visual Inspiration
Page Title
Mood: Performance in Luxury
Visuals
- Elegant gym interiors with warm lighting, sleek modern design, and premium
materials. - Athletes performing high-performance exercises while wearing On sneakers.
- A color palette of deep blues and blacks, with metallic accents to convey
performance, balanced with neutral tones for a sense of luxury.
Role
Visual Styling | Color Palette Selection | Environmental Design
Our Gallery
ON x Equinox : Story, Space, Strategy
The Performance Collection
Text Points
- Exclusive On Sneaker Collection: Limited edition sneakers designed specifically
for Equinox members. - Features: Reflective technology for night runners, breathable lightweight mesh,
high-performance grip for versatile workouts (indoor/outdoor). - Availability: Exclusively available at select Equinox gyms and on the Equinox app.
Visuals
- Product mockups featuring On sneakers with Equinox branding, styled in highenergy fitness settings.
- Close-up shots of premium sneaker details, such as the tread design, reflective
features, and ergonomic stitching.
Role
Product Styling | Retail Display | Product Copy
Equinox x On: Elevating Your Workout
Text Points
- In-Gym Activation: A dedicated On x Equinox pop-up area showcasing the exclusive collection in high-traffic zones of the gym.
- Interactive Fitness Sessions: Members can experience the synergy between On footwear and Equinox’s elite fitness classes (e.g., HIIT, cycling).
- In-App Integration: Equinox members can book personalized workout sessions and track their performance, creating a seamless blend of luxury and fitness.
Visuals
- Mockups of the pop-up area within the gym, featuring On sneakers and workout gear displayed in a sleek, modern design.
- Dynamic action shots of Equinox members participating in fitness classes, with On sneakers integrated into the training environment.
Role
Retail Experience Design | Store Layout | Consumer Journey Mapping
Campaign: A Movement Beyond the Gym
Text Points
- Cinematic Ad Concept: A dynamic ad showcasing athletes performing intense outdoor runs, transitioning seamlessly into indoor gym classes. The ad emphasizes high performance, pushing personal limits, and showcasing the luxury of top-tier gear.
- Testimonials: Featuring Equinox members and trainers sharing how On sneakers elevate their fitness journey and enhance their workouts.
Visuals
- Key shots from the campaign film: athletes running in outdoor environments, performing in high-intensity cycling classes, and strength training—all wearing On x Equinox gear.
- Influencer collaborations that showcase the lifestyle of high-performing fitness enthusiasts wearing On sneakers in luxury fitness environments.
Role
Campaign Strategy | Influencer Partnership Strategy
Impact (Projected Outcomes)
Text Points
- Sell-Out Rate: Exclusive sneaker collection sells out within 48 hours in select Equinox locations.
- Foot Traffic: 30% increase in foot traffic to Equinox gyms post-campaign.
- Social Impressions: 150M+ impressions from social media influencers and brand ambassadors.
- Membership Boost: Significant increase in premium membership sign-ups for Equinox’s high-end services.
Role
Data Visualization | Projected Impact | Results Communication
Summary
The AMG-CC Launch Space — “Speed. Style. Story.”
The AMG-CC will be revealed through an exclusive, VIP-only launch experience. The pop-up
showroom channels Chanel’s boutique aesthetic, offering a minimalist, high-end environment
where the car is showcased in all its luxury. Key features include:
- Fragrance experience: Chanel No.5 diffusion system to evoke a sensory journey
- Private-by-appointment reveals for elite clients
- Interactive digital displays that highlight the craftsmanship journey of the car
Campaign: Speed Meets Style
The launch campaign will be presented as a cinematic film, blending fashion and automotive
elements to tell the story of the AMG-CC. The narrative follows the car gliding through Parisian
streets at night, set against a luxurious soundtrack that fuses the engine’s raw power with classical
remixes. The campaign’s mood is high-fashion, capturing the essence of both Mercedes-AMG and
Chanel through a refined, emotional lens.
Impact (Projected Outcomes)
- 100 units sold out within 48 hours
- 2.5 million social media impressions in the first week
- Featured in Vogue, GQ, Robb Report, and Hypebeast
- 75% increase in VIP list engagement across both brands
Summary :
The AMG-CC represents the pinnacle of ultra-luxury collaborations, offering a unique fusion of
high-performance engineering and timeless fashion. Through meticulous design, immersive
storytelling, and an exclusive retail experience, the collaboration will redefine the future of luxury
mobility.