"Elegance in Motion" — Miu Miu x On
Miu
Miu
Fashion Meets Function in Every Step
"Miu Miu and On combine the world of high-performance running with high-fashion elegance to create a limited-edition sneaker for the active luxury consumer. Designed for both movement and moments, this sneaker elevates daily wear with technological innovation and fashion-forward detailing."
Where Fashion Meets Function.
- Hero image of the sneaker on a soft marble platform with dramatic natural light.
- Product surrounded by satin, pearls, or mirrored elements.
- Elegant shadow play to reflect motion and softness.
- Logos for Miu Miu and On placed subtly but stylishly—intertwined, or embossed on the
surface.
The Moodboard / Visual Features
Page Title
High Fashion Meets High Performance
Visuals
- Editorial fashion shots (urban glam with motion blur, satin garments in the wind).
- Sneaker materials: soft mesh, pastel leather, pearl and crystal detailing.
- On’s CloudTec® pattern + Miu Miu runway reference.
- Minimalist cityscapes: Milan/Paris streets, luxury gyms, sunlit sidewalks.
Our Gallery
The Miu-Miu Specifications
The Limited-Edition Sneaker Capsule
Text Points
- Design: Powder blue and beige leather with metallic rose-gold and pearl accents.
- Features: Satin laces, breathable mesh, subtle heel embroidery, and On’s CloudTec® for
comfort. - Packaging:
→ Embossed, pearl-tone box with co-branded logo.
→ Satin-lined dust bag and exclusive fragrance card.
Visuals
- Sneaker close-ups (aglets, lace sheen, inner padding).
- Packaging mockup on reflective white marble.
- 3D render of sole structure and detailing.
The Sneaker Experience
Text Points
- Pop-Up Store: White walls, mirrored floor, Miu Miu pink accents.
- Interactive Elements: AR mirrors to “try on” sneakers, touchscreens highlighting tech &
design. - VIP Access: Invite-only lounge for clients with personal stylists and sneaker customization
previews.
Visuals
- 3D mockup of store: glass + satin drapes + touchscreen displays
- Image of fashion influencer trying on sneakers in an elegant showroom.
- Display shelves lit with soft gold lighting.
Campaign: Moving with Elegance
Text Points
- Video Concept:
→ A cinematic film: woman runs through cobblestone streets at dawn, passes luxury
boutiques, pauses on a rooftop terrace.
→ Cut to slow-motion shots of her sneakers — mist, light bouncing off metallic lace tips.
→ Ends with her sitting at a marble café table — both elegance and energy personified. - Lifestyle Imagery:
→ Chic urban scenes.
→ Styled outfits blending sport + luxury: satin trench coats, structured dresses with
performance sneakers.
Visuals
- Still frames from campaign (motion + elegance).
- Sneaker detail GIFs (satin laces fluttering, clouds forming around sole).
Impact (Projected Outcomes
Text Points
- ✅ 95% sell-out within 72 hours
- ✅ +35% increase in On’s luxury segment awareness
- ✅ 250M+ social impressions in Week 1
- ✅ Featured in: Vogue, GQ, Harper’s Bazaar
- ✅ 50% uplift in global engagement for both brands
Visuals
- Still frames from campaign (motion + elegance).
- Sneaker detail GIFs (satin laces fluttering, clouds forming around sole).
Social Buzz – #EleganceInMotion
Text Points
- Instagram Grid Teasers:
→ Countdown posts, design sketches, influencer reveals. - UGC Campaign:
→ #EleganceInMotion challenge — users post styled looks featuring On or Miu Miu sneakers. - Email Sneak Peek:
→ “You’re Invited” pre-launch VIP alert with animated visuals.
Visuals
- Instagram mockups: pastel pink grid with product & motion reels.
- Newsletter mockup: minimal layout with product animation and CTA.
- Story highlights for influencer unboxings.
Summary
AMG CC fuses performance and fashion to set a new ultra-luxury standard
Its design, storytelling, and retail experience redefineluxury mobility.
AMG CC fuses performance and fashion to set a new ultra-luxury standard
Its design, storytelling, and retail experience redefineluxury mobility.
+38% Brand recall in Mumbai’s luxury segment
retail experience storytelling, and an exclusive retail experience, the collaboration will redefine the future of luxury mobility.
+38% Brand recall in Mumbai’s luxury segment
retail experience storytelling, and an exclusive retail experience, the collaboration will redefine the future of luxury mobility.
The AMG-CC Launch Space — “Speed. Style. Story.”
The AMG-CC will be revealed through an exclusive, VIP-only launch experience. The pop-up
showroom channels Chanel’s boutique aesthetic, offering a minimalist, high-end environment
where the car is showcased in all its luxury. Key features include:
- Fragrance experience: Chanel No.5 diffusion system to evoke a sensory journey
- Private-by-appointment reveals for elite clients
- Interactive digital displays that highlight the craftsmanship journey of the car
Campaign: Speed Meets Style
The launch campaign will be presented as a cinematic film, blending fashion and automotive
elements to tell the story of the AMG-CC. The narrative follows the car gliding through Parisian
streets at night, set against a luxurious soundtrack that fuses the engine’s raw power with classical
remixes. The campaign’s mood is high-fashion, capturing the essence of both Mercedes-AMG and
Chanel through a refined, emotional lens.
Impact (Projected Outcomes)
- 100 units sold out within 48 hours
- 2.5 million social media impressions in the first week
- Featured in Vogue, GQ, Robb Report, and Hypebeast
- 75% increase in VIP list engagement across both brands
Summary :
The AMG-CC represents the pinnacle of ultra-luxury collaborations, offering a unique fusion of
high-performance engineering and timeless fashion. Through meticulous design, immersive
storytelling, and an exclusive retail experience, the collaboration will redefine the future of luxury
mobility.