“Botanical Realms”— Loewe x Le Labo
Luxury Collaboration | Sensory Retail Experience | Product
Launch
Loe
We
An exclusive fragrance capsule that blends Loewe’s botanical artistry with Le Labo’s cult scent craftsmanship. Designed as a poetic homage to nature, memory, and the emotional experience of fragrance. “Wear the Wild. Scent the Soul.”
Crafted Scents — A LOEWE x Le Labo Collaboration
The Product details
The Crafted Scents Capsule
- 3 exclusive fragrances inspired by Mediterranean landscapes
- Co-branded bottle design with ceramic Loewe toppers
- Hand-numbered packaging in handmade paper seeded with wildflowers
- Flagship refill stations for sustainability
Page Title
The Crafted Scents Capsule
Visuals
- 3 exclusive fragrances inspired by Mediterranean landscapes
- Co-branded bottle design with ceramic Loewe toppers
- Hand-numbered packaging in handmade paper seeded with wildflowers
- Flagship refill stations for sustainability
Our Gallery
The Scent is a Story
The Crafted Scent Room
Text Points
- Pop-up greenhouse inside Loewe flagship stores
- Transparent structure filled with plants, soil, scent stations
- Interactive lab where guests create sample blends
- Multi-sensory: feel raw materials, smell ingredients, hear soft ambient nature soundscapes
Visuals
- Pop-up retail mockups
- Interior sketches: greenhouse, open shelving, hanging herbs
Campaign: Scent is a Story
Narrative Video Sequence:
- Morning sunlight in a Mediterranean greenhouse
- Hands crafting leather, distilling petals
- Close-up of a perfume mist drifting in golden light
Visuals
- Film stills: fragrance in motion
- Editorial shots of the perfumes with Loewe textures (linen, ceramic, leather)
Impact (Projected Outcomes)
Text Points
- Sold out within 48 hours globally
- 200M organic impressions across Vogue, Hypebeast, Monocle
- +50% increase in fragrance category awareness for Loewe
- Customer engagement through limited kits with seeds + mini bottles
Summary
The AMG-CC Launch Space — “Speed. Style. Story.”
The AMG-CC will be revealed through an exclusive, VIP-only launch experience. The pop-up
showroom channels Chanel’s boutique aesthetic, offering a minimalist, high-end environment
where the car is showcased in all its luxury. Key features include:
- Fragrance experience: Chanel No.5 diffusion system to evoke a sensory journey
- Private-by-appointment reveals for elite clients
- Interactive digital displays that highlight the craftsmanship journey of the car
Campaign: Speed Meets Style
The launch campaign will be presented as a cinematic film, blending fashion and automotive
elements to tell the story of the AMG-CC. The narrative follows the car gliding through Parisian
streets at night, set against a luxurious soundtrack that fuses the engine’s raw power with classical
remixes. The campaign’s mood is high-fashion, capturing the essence of both Mercedes-AMG and
Chanel through a refined, emotional lens.
Impact (Projected Outcomes)
- 100 units sold out within 48 hours
- 2.5 million social media impressions in the first week
- Featured in Vogue, GQ, Robb Report, and Hypebeast
- 75% increase in VIP list engagement across both brands
Summary :
The AMG-CC represents the pinnacle of ultra-luxury collaborations, offering a unique fusion of
high-performance engineering and timeless fashion. Through meticulous design, immersive
storytelling, and an exclusive retail experience, the collaboration will redefine the future of luxury
mobility.