The Future of Social Media — A New Era of Brand Expression
"Social media has evolved into more than a platform — it’s a playground for culture, emotion, and real-time experiences. The new blueprint? Creating crave-worthy content that’s immersive, exclusive, and hyper-aesthetic. These trend currents define the next wave of marketing, where every post becomes a portal, and every brand becomes a vibe."
Future Codes of Marketing
Rise of Exclusive Communities & Clubs.
Brands are shifting from broad audiences to tightly-knit communities.
Think: broadcast channels, IRL events, CLIQ-powered circles — where community is not just
invited, but centered.
Nostalgia Marketing (with a Modern Twist)
Nostalgia marketing with modern twist- Flip phones? Y2k fashion? VHS filters?
Yes please.
The rise of nostalgia marketing is taking over social media, as brands tap into the
love for retro aesthetics, iconic 90s and 2000s pop culture, plus the revival of
iconic campaigns like coco cola “ share a coke”
It’s not going anywhere, anytime soon….
Seasonal Marketing
Seasonal marketing- Seasonal marketing is evolving beyond winter wonderlands
and snowy influencer trips to summer aesthetics.
Just as ski trips and après-ski content dominated socials, expect to see brands
hosting getaways and events to tropical destinations, launching beach-themed
pop ups and leaning into summery visuals.
Pop-up Culture
Pop-up culture- There’s a new pop up every single day and there’s no sight of
brands slowing down. They’ll only get bigger from cinemas,photobooths and so
much more!
Retailtainment on Social Media
Retailtainment on social media- retailaiment (retail + entertainment) is all about
making shopping an experience rather than just a transaction.
Physical retail is evolving with immersive, instragrammable experiences and
digital retail is seeing new heights with the likes of TikTok shop brands ( think
hair syrup)
Pinterest-Style Aesthetic Content
Rise of pintrest style aesthetic content- pretty feeds? Yes please.
The rise of pintrest style aesthetic content is transforming social media with users
gravitating towards moodboard inspired visuals, curated collages and dreamy
nostalgic aesthetics.
Café Marketing
Cafe marketing- fashion brands are adopting the Parisian café culture, allowing
their community to experience fun and luxury branded cafés, everyday through
immersive experiences.
PhotoBooth Takeover
PhotoBooth- photo booths are dominating 2025, transforming brand activations
into viral moments and capturing social memories for their communities. Because
if there’s no photo for instagram, did it even happen?
Red Cherry Trend
Red cherry-the hottest of trends. Dark Cherry is the colour of the season and it’s
here to stay. According to pinterest’s 2025 Trend Report, “Cherry Coded” is set to
dominate, as brands infuse this bold, sultry hue into their lives.
Vending Machine Glow-Up
Vending machine-Vending machines are getting a glow up. No longer just for
snacks, they’re popping up with designer handbags to viral beauty products,
turning everyday transactions into unforgettable brand experiences.
Floral Marketing
Florals are no longer just background visuals — they’re experience zones. Think: scent walls,
bloom installations, and flower-studded facades.
Airport Marketing
Airport marketing- Billboard are out and Airports are In.
Brands are taking “target audience reached” to a whole new level by putting their
brands directly in front of their customers.
Messy Sink Aesthetic
Messy sinks- 2025 is all about pretty aesthetics, styling and being unique. And that
is why we’re seeing the rise of the raw and relatable “messy girl” aesthetic.
Sensory Marketing
Sensory marketing- Marketing so good, you could eat it…. Literally.
Brands are embracing sweet treat culture by pairing their products with delicious
food, making you hungry for both.
