“The AMG-CC”— Mercedes-AMG x Chanel Collaboration
AMG
CC
Fusing Performance and Couture
The AMG-CC is a hyper-luxury concept car that merges the precision engineering of MercedesAMG with the elegance and artistry of Chanel. This exclusive collaboration brings together two icons of luxury to create a vehicle that’s not only a performance masterpiece but also an emotional, sensory experience. Designed for discerning collectors and tastemakers, the AMG-CC represents the future of luxury — where speed and artistry meet.
Where Power Meets Elegance
Ultra-Luxury Collaboration | Fashion Meets Automotive | Limited Edition Launch
Mood
The AMG-CC Features
Interior
- Hand-stitched Chanel quilted leather seats in pearl white
- Subtle Chanel logo embossed into the headrests
- Custom Chanel driving gloves, included with each vehicle
- Exclusive Chanel x AMG fragrance diffused inside the cabin
Exterior
- Pearl white body with matte black rims and chrome accents
- Chanel-inspired detailing on side mirrors and grille
- Minimalist rear badge combining AMG and Chanel logos
Dashboard
- Clean, digital interface inspired by Chanel’s iconic style
- Integration of Chanel’s No.5 bottle silhouette in control design
- AMG performance meters stylized in Chanel typography
Our Gallery
The “Speed. Style. Story.”
The AMG-CC will be revealed through an exclusive, VIP-only launch experience. The pop-up showroom channels Chanel’s boutique aesthetic, offering a minimalist, high-end environment where the car is showcased in all its luxury. Key features include:
- Fragrance experience: Chanel No.5 diffusion system to evoke a sensory journey
- Private-by-appointment reveals for elite clients
- Interactive digital displays that highlight the craftsmanship journey of the car
“Speed Meets style”
The launch campaign will be presented as a cinematic film, blending fashion and automotive
elements to tell the story of the AMG-CC. The narrative follows the car gliding through Parisian
streets at night, set against a luxurious soundtrack that fuses the engine’s raw power with classical
remixes. The campaign’s mood is high-fashion, capturing the essence of both Mercedes-AMG and
Chanel through a refined, emotional lens.
- 100 units sold out within 48 hours
- 2.5 million social media impressions in the first week
- Featured in Vogue, GQ, Robb Report, and Hypebeast
- 75% increase in VIP list engagement across both brands
Summary
The AMG-CC Launch Space — “Speed. Style. Story.”
The AMG-CC will be revealed through an exclusive, VIP-only launch experience. The pop-up
showroom channels Chanel’s boutique aesthetic, offering a minimalist, high-end environment
where the car is showcased in all its luxury. Key features include:
- Fragrance experience: Chanel No.5 diffusion system to evoke a sensory journey
- Private-by-appointment reveals for elite clients
- Interactive digital displays that highlight the craftsmanship journey of the car
Campaign: Speed Meets Style
The launch campaign will be presented as a cinematic film, blending fashion and automotive
elements to tell the story of the AMG-CC. The narrative follows the car gliding through Parisian
streets at night, set against a luxurious soundtrack that fuses the engine’s raw power with classical
remixes. The campaign’s mood is high-fashion, capturing the essence of both Mercedes-AMG and
Chanel through a refined, emotional lens.
Impact (Projected Outcomes)
- 100 units sold out within 48 hours
- 2.5 million social media impressions in the first week
- Featured in Vogue, GQ, Robb Report, and Hypebeast
- 75% increase in VIP list engagement across both brands
Summary :
The AMG-CC represents the pinnacle of ultra-luxury collaborations, offering a unique fusion of
high-performance engineering and timeless fashion. Through meticulous design, immersive
storytelling, and an exclusive retail experience, the collaboration will redefine the future of luxury
mobility.